Elliot Coad Head of Development at Shortlist Media.
Stylist gets a shoppable beauty site. Come take a look, hold on to your purse strings!
Ahh, a new week and a new launch, and she’s a beaut. Stylist have been working on picking the best beauty products as voted by a huge panel of experts, an undertaking of coordination, expertise and wrangling.
From the stylist.co.uk article:
We wanted to provide you with the ultimate list of the most effective skincare, must-have make-up, ideal hair beautifying products, and finest fragrances that are worth your precious time and hard-earned money. So, in what was the most efficient, caffeine-fuelled, spreadsheet-driven operation, we locked ourselves away in a room at Stylist Towers and started the process of picking between 3,751 products to find the best in each category. The Stylist team created the first shortlist, and then sent 582 products to 50 of the industry’s most esteemed experts and 500 members of Stylist’s new Beauty Council to be put through a series of rigorous trials.
Think of this as your ultimate beauty shopping list…
The challenge for our creative team was walking the tight rope of balancing an awards site and the makings of a shop. Two separate worlds with their own design patterns colliding. With some unknown UX concerns we knew we’d need to get straight to having a prototype on our devices in our hands.
Behind the scenes we also wanted to use this mechanic again for other product collections. A “Christmas gift guide” perhaps, or summer holiday packing list. Books to read! Foods to eat! The list goes on. We left the CMS of the products and organising them fairly un-opinionated so we can reskin when that time comes.
If you’re so inclined, check out the 582(!) products that made the cut at stylist.co.uk/best-beauty. That’s my cheatsheet for Christmas presents sorted then.